My Role
UI Designer
UX Designer
Tools
Figma
Photoshop
Illustrator
Duration
5 Months
Team
UI/UX Designer
Developer
Project Manager
My Contribution
User Interface
High-Fidelity Mocks
User research
Aha is an Indian Subscription Video by request trending over the top exertive service provider that offers Telgu and Tamil contents. The main focus is to design was to bring luxury and premium experience while keeping it simple. The target audience in mind was users ranging from Tier 1, 2, and 3 Indian cities.. Main keyword emphasized was Global which describes global in terms of values, ethos, design elements, and experience and local in terms of simplicity.
Aha needs technology with a mobile application as well as a responsive website to modify its subscription model and increase on subscription-based video on demand and Ad – based video on demand platform.
The current streaming experience across several instruments was clutter and cumbersome. We are connected to highlight critical services and functionalities that are important to users and make an intuitive user experience that has equivalent parts more exciting and engaging.
Create the app functions rich by allowing users to friendly choose and change their content language along with their screen language.
Make simple content discoverability, and parental lock functions and improvise the current TV experience.
Create a seamless and memorable TV viewing experience – create procedures and understand the interactions by reviewing the remotes of various TV’s and studying other apps on TV.
We decided to create an app for web and mobile where users can spend less time on choosing and more time enjoying to stream the content.
Our approach for breaking down a large project into manageable chunks. Use this process to define the steps needed to tackle the project, and remember to hold to all of out ideas and sketches throughout the process.
As a part of our user research, we examined data to understand usage patterns on the website, identified problem areas, and devised a plan for improvement.
We interviewed 4-5 users to understand how they access streaming services over subscriptions before watching a movie/show. We also found about the need to experience. By taking the qualitative research, finding user problems and needs. Below are some questions we asked.
Understood the purpose of redesign and problems to solve
Gathered more areas needed solving in the form of requirement
Studied which KPIs were used to measure the UX effectiveness
Discussed the OTT market behaviour of the target audience in these areas
We covered the watching behavior of every user group this product intends to cater
Initiated with competitive analysis on 3 OTT platform. Prime Video, Netflix, hotstar. In depth idea you will get by shown in the image below.
After completing a competitive analysis on 3 OTT platforms. We came to know where actually aha stands in the market.
A strategic idea of having a single language streaming platform. A chance to increase the user base and more purchase of subscriptions.
Prioritized user satisfaction and created IA considering user-specific needs
Experience Mapping method helped our clients understand the experience a customer has with their product or service and with this method we have identified and optimized the customer touchpoints for a better experience.
User flows easily communicate the flow of the product to the stakeholders and provide a general view of how the interface we've created is intended to work in its most efficient form.
We built the wireframes. It helped us to figure out what layout would be the most comfortable for users and how to structure information.
We evaluated our designs internally with proven practices to measure their effectiveness in regards to credibility and usability. The result was a cohesive experience ecosystem that felt curated, usable and useful for users.
The value adds we brought in were an intuitive and interactive regionalized experience, a faster way of exploring content, and easy to use interface that gave a feeling of personalized experience and interfaces across Mobile, Web, and Television.
We define all the reusable components and design guidelines. This guidelines helps the development team. So they can follow the guidelines and develop the design in consistent way.
